Categories
Truth

William Bernbach | truth

The most powerful element in advertising is the truth.

Categories
science

William Bernbach | science

I warn you against believing that advertising is a science.

Categories
science

William Bernbach | science

Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.

Categories
communication

William Bernbach | communication

In communications, familiarity breeds apathy.

Categories
business

William Bernbach | business

Word of mouth is the best medium of all.

Categories
art

Quote from William Bernbach | art

art

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