Tag: Simon Mainwaring

Categories
Simon Mainwaring

Simon Mainwaring | power

More than ever before, consumers have the ability to unify their voices and coalesce their buying power to influence corporate behaviors.

Categories
positive Simon Mainwaring

Simon Mainwaring | positive

When a positive exchange between a brand and customers becomes quantifiable metrics, it encourages brand to provide better service, customer service to do a better job, and consumers to actively show their gratitude.

Categories
positive Simon Mainwaring

Simon Mainwaring | positive

How much do you as a consumer value a positive experience with a brand or its customer service department? How willing are you to share that with your friends? How inclined are you to let that person know that you’re interaction with them was positive?

Categories
positive Simon Mainwaring

Simon Mainwaring | positive

More brands are waking up to their social responsibility and doing good work through cause marketing campaigns. Yet too many still go about it the wrong way. I mean ‘wrong’ in two senses. Firstly, they are marketing ineffectively, and secondly, as a consequence their positive social impact is not maximized.

Categories
Nature Simon Mainwaring

Simon Mainwaring | nature

The creative destruction that social media is currently unleashing will change more than technology or the leader board of the Fortune 100. It is driving a qualitative shift in the nature of relationships between brands and their customers.

Categories
morning Simon Mainwaring

Simon Mainwaring | morning

Your computer needn’t be the first thing your see in the morning and the last thing you see at night.

Categories
leadership Simon Mainwaring

Simon Mainwaring | leadership

Many corporate leaders and employees have the right intentions, but it can be overwhelming when you consider how everything is affected from leadership styles, to organizational structure, to employee engagement, to customer service an marketplace.

Categories
hope Simon Mainwaring

Simon Mainwaring | hope

Let’s hope brands recognize that the true power of this technology is not its reach but its ability to communicate substance that adds meaning to our lives. Otherwise, brands will be investing in technology that consumers simply won’t buy.

Categories
hope Simon Mainwaring

Simon Mainwaring | hope

Any institution faces two basic choices if they hope to spark new ideas. One is to leverage the brains trust within their organization by creating a special event dedicated to new thinking. The other is to look outside themselves to stimulate solutions.

Categories
hope Simon Mainwaring

Simon Mainwaring | hope

In the social business marketplace, brands that hope to build loyal and growing communities do so most effectively when they demonstrate their core values and allow a community to build and engage around it.

The pink city : a journey through jaipur, india. Relationship between rabindranath tagore and his contemporaries. Romantic getaways – bali, indonesia : island serenity – one of the dreamiest destinations for couples.