Tag: David Ogilvy

Categories
David Ogilvy family

David Ogilvy | family

Never write an advertisement which you wouldn’t want your family to read. You wouldn’t tell lies to your own wife. Don’t tell them to mine.

Categories
David Ogilvy experience

David Ogilvy | experience

I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out of the real experience of my life, and somehow this has come over as true and valid and persuasive.

Categories
David Ogilvy experience

David Ogilvy | experience

Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous.

Categories
business David Ogilvy

David Ogilvy | business

In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.

Categories
business David Ogilvy

David Ogilvy | business

Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot write plans. They are helpless as deaf mutes on the stage of the Metropolitan Opera.

Categories
business David Ogilvy

David Ogilvy | business

The consumer isn’t a moron she is your wife.

Categories
business David Ogilvy

David Ogilvy | business

Our business is infested with idiots who try to impress by using pretentious jargon.

Categories
best David Ogilvy

David Ogilvy | best

The best ideas come as jokes. Make your thinking as funny as possible.

Categories
art David Ogilvy

Quote from David Ogilvy | art

art

Categories
age David Ogilvy

Quote from David Ogilvy | age

age

Care to learn midlands ltd. The second characteristic of short term memory is that it lasts 20 seconds. 4 20140611 180614 metro – Ⲛ᧐ mans land 13 – scene 5 megane Ν᧐ megami :.