Quote from Elise Boulding

Frugality is one of the most beautiful and joyful words in the English language, and yet one that we are culturally cut off from understanding and enjoying. The consumption society has made us feel that happiness lies in having things, and has failed to teach us the happiness of not having things.

Elise Boulding 

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For brands and artists in advertisement, arts, digital video and interactive games. It was a guy named jon acuff that did that.