Marshall McLuhan | war
Television brought the brutality of war into the comfort of the living room. Vietnam was lost in the living rooms of America – not on the battlefields of Vietnam.
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Marshall McLuhan
Marshall McLuhan | travel
The photograph reverses the purpose of travel, which until now had been to encounter the strange and unfamiliar.
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Marshall McLuhan | technology
It is the framework which changes with each new technology and not just the picture within the frame.
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Marshall McLuhan | technology
The spoken word was the first technology by which man was able to let go of his environment in order to grasp it in a new way.
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Marshall McLuhan | technology
As technology advances, it reverses the characteristics of every situation again and again. The age of automation is going to be the age of ‘do it yourself.’
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Marshall McLuhan | technology
The medium is the message. This is merely to say that the personal and social consequences of any medium – that is, of any extension of ourselves – result from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology.
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Marshall McLuhan | society
Historians and archaeologists will one day discover that the ads of our time are the richest and most faithful reflections that any society ever made of its entire range of activities.
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Marshall McLuhan | society
A commercial society whose members are essentially ascetic and indifferent in social ritual has to be provided with blueprints and specifications for evoking the right tone for every occasion.
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Marshall McLuhan | politics
Politics will eventually be replaced by imagery. The politician will be only too happy to abdicate in favor of his image, because the image will be much more powerful than he could ever be.
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Marshall McLuhan | nature
Societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication.
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