Giada De Laurentiis

I’m into very colorful food. Obviously lots of flavor, but I think we eat with our eyes first, so it has to look great. The presentation has to be great.

My goal is to make Italian food clean and accessible and beautiful and tasty, with simple ingredients that people can find at a local grocery store, because people don’t want to go to a gourmet shop in search of items that will sit in their pantry for years after they use just a teaspoon or pinch of them.

I think you can tell the food is close to my heart, too, because I’m doing what I do best.

Food was always a big part of my life. My grandfather was one of 14 kids, and his parents had a pasta factory, so as a kid, he and his siblings would sell pasta door to door. After he became a movie producer, he opened up De Laurentiis Food Stores – one in Los Angeles and one in New York.

Attitudes toward food have completely changed.

My grandfather gave me inspiration to cook, and love food and flavors. My Aunt Raffie, gave me creativity and the inspiration to create new things. My mother inspires me to find simplicity in food.

Food brings people together on many different levels. It’s nourishment of the soul and body it’s truly love.

My grandfather’s family used to own a pasta factory in Naples and they would go door-to-door selling their pasta. So his love of food came from his parents, which was then passed down to my mother and then again to me.