David Ogilvy | family
Never write an advertisement which you wouldn’t want your family to read. You wouldn’t tell lies to your own wife. Don’t tell them to mine.
David Ogilvy | family Read More »
David Ogilvy
David Ogilvy | experience
I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out of the real experience of my life, and somehow this has come over as true and valid and persuasive.
David Ogilvy | experience Read More »
David Ogilvy | experience
Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous.
David Ogilvy | experience Read More »
David Ogilvy | business
In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.
David Ogilvy | business Read More »
David Ogilvy | business
Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot write plans. They are helpless as deaf mutes on the stage of the Metropolitan Opera.
David Ogilvy | business Read More »